In this digital age, there's no denying
the importance of your image.
→ Do you shy away from the spotlight because you aren't confident about how you look and feel?
→ Have you been "just getting by" when it comes to your appearance?
→ Could you take your career to the next level faster if you just knew the right formula to make style and beauty work for YOU?
→ Are you tired of the fast fashion and beauty industries setting unrealistic standards for how you should look?
→ Ready to stop Googling and YouTube binging generic advice and invest in a 100% customized plan that meets your specific needs?
was born to serve amazing, confident, successful individuals like yourself. It’s not realistic to have a makeup artist and personal stylist by your side for every important meeting, speaking engagement, video, and impromptu happy hour, online or offline.
You need a signature look that you can slip into at a moment’s notice. Create Your Signature Look will give you the tools, knowledge, and confidence to put your best face and foot forward… pun intended!
"Natalie has a creative and keen eye and can very quickly assess how to meet individual personal goals and achieve an enhanced appearance for all skin tones.
People feel comfortable with Natalie and she knows how to make a person glow from the inside and the outside."
"Natalie is approachable, analytical (like it) and easygoing. It's normally very awkward for me to show how I (cannot) do makeup in front of others, but Natalie made it very easy to have the conversation."
"Natalie was fantastic!
She was really able to understand where I needed the most work and helped me ton.
As she promised, my makeup routine has become much quicker now that I've had a few months to practice what I've learned."
"I was nervous about the makeup piece because I didn't know the first thing about makeup. I was worried that Natalie would be horrified that I used drug store brands!
I appreciated that Natalie was incredibly patient and broke all of the application into easy steps. I also really love having the mini presentations that I can go back and reference during practice.
Natalie had an amazing ability to be kind and encouraging but also not pull punches when there was something I needed to change."
"I appreciated Natalie being so consistent in her positivity and complimentary choice of words when describing my features, my choices and the impact of making a change. She always started with the positive and her constructive criticism never felt like something I'd even remotely take in any personal manner. The love for what she does was evident in how enthusiastic and excited she consistently is when speaking to me.
Natalie was warm, approachable and her communication style game the sense that she was always super eager and excited to see me succeed. She wasn't shy to tell me if something did not suit me - her criticism never made me feel uncomfortable. Also every time she provided feedback she made sure to use that as a teaching moment and provide me further context for why she was giving me the feedback."
An award-winning makeup educator and coach, author of "Be Your Own Makeup Artist" and host of the podcast under the same name. Natalie is all about offering real-life, practical, accessible, and inclusive makeup education.
read another >
"The question pretty much sums up the answer.
Professional and personal.
Tammy has a non-judgmental approach with her recommendations and can make people feel comfortable no matter where they are in life."
"Tammy gave me some great 'rules' to follow regarding my colors and body style, and I am so happy to have my silhouette and colors working.
My biggest Aha was the realization that even style follows some basic rules. I've also thought that 'some people have an eye for style' and the rest of us are just trying to not look foolish. :)
Now I am more confident in creating illusions with clothing shapes and colors."
"Tammy is flexible, warm and calm. I used to think that styling was for fancy people or for people who have tons of items. Instead of fancy suggestions, her advice was tailored, realistic and practical (love it!)."
"Working with a personal stylist is very vulnerable! I found the most difficult part was posting the initial pictures to the virtual closet with items that we own that we think belong with our signature look.
Not only was it the first time taking full-body selfies, but I felt like I didn't have any clothing "good enough" to put under the scrutiny of a professional stylist.
I really appreciated how Tammy worked with what I had and suggested new items that were at a reasonable price point with a few higher quality pieces. After we met, it wasn't scary at all and I was amazed at how Tammy nailed my desired look after only our first meeting :-)"
"I appreciated Tammy listening and challenging my thinking, encouraging me to find new ways of describing my style and keeping me grounded on the objectives of the program when I derailed from them in my quest to jump to looking like my vision board (and bypass creating my Signature look and foundational closet).
Tammy was approachable and encouraging, and wasn't shy to tell me if something did not suit me - she has a direct yet gentle approach to delivering immediate feedback. Also every time she provided feedback she made sure to use that as a teaching moment and provide me further context for why she was giving me the feedback.
Tammy is very structured and organized in her thinking and approach and often reminded me that this was a process and I needed to go through all the steps as suggested for maximum impact, which in retrospect was indeed very true."
read another >
Tammy is an Amsterdam-based image consultant who offers wardrobe styling and personal shopping for ambitious professionals, allowing them to focus on what they do best.
You know you're in the right spot if:
To ensure you receive plenty of face-to-face time with the experts, we limit enrollment to eight participants.
What the fashion and beauty industries won’t tell you...
Once you become empowered through your image, you take away the stronghold of fashion and beauty marketing. As an empowered and liberated consumer, you'll not only save so much time knowing how to shop specifically for your needs and goals, you will also save and prevent unnecessary stress.
Think about the clothing and makeup you've purchased over your lifetime, that sat on the shelf with tags still on. Or makeup that you intended to use but didn't know how. Not only is this a massive amount of money wasted, the environmental impact is also devastating.
After creating your signature look, you'll feel confident, not guilty, about your beauty and style purchases. You will know exactly how to combine and maximize new items into your capsule makeup bag and wardrobe.
Gain the extra professional edge without looking like you spent too much time and energy on your appearance.
You don't want what the marketers, celebrities and influencers are bombarding you with on social media. You want practical, sensible advice that takes into account your:
- special circumstances
- preferences, likes and dislikes
- body type
- face shape
- skin type
...and so much more!
LOVED working with you...the changes were immediate.
I keep getting compliments. I really never felt so beautiful.
From the comfort of your own home
Available worldwide with internet access and camera-equipped device.
Your private online portal & closet
Personalized documents and resources delivered to private online portal.
Access CYSL resources and virtual closet on your smartphone anytime from anywhere! Materials are available online for a year or can be downloaded for permanent access.
Each week you'll have new assignments to complete, including tasks completely tailored to you.
Dedicated office hours with live access to Natalie & Tammy throughout the 8 weeks.
Program end: personalized capsule wardrobe and makeup bag.
10+ hours of 1:1 personalized makeup and style instruction.
Professional capsule closet and makeup bag, yes please!
Access for a year post program with option to keep open.
Intake & orientation weeks review your past, present, and future goals.
Networking with other CYSL Graduates
Connect with like-minded professionals at CYSL's end-of-program soiree, open to current and past participants.
Your private online portal & closet
Post-program, receive final Style and Makeup lesson at 12 weeks with two tune-up calls at 3 and 6 months. Virtual closet and makeup bag available for 1 year.
No more googling or second-guessing
Discover celebrity styling and makeup secrets to curate your own looks.
Begin onboarding process & virtual closet intake
Week 1 - Style Mood Board, Measuring Yourself, Virtual Closet Intake (if applicable)
Week 2 - Makeup Mood Board, Culling Your Collection, Style Consult Prep
Week 3 - Style Consult #1, Your Fit & Style Guide delivered, Makeup Consult Prep, Virtual Closet Intake (if applicable)
Week 4 - Makeup Consult #1, Your Makeup Style Guide delivered, Receive Capsule Wardrobe & Shopping List and Tracker
Week 5 - Order capsule wardrobe, update shopping list
Week 6 - Receive Makeup Shopping List, Try-On-A-Thon prep
Week 7 - Style Consult #2, order capsule makeup bag
Week 8 - Makeup Consult #2, outfit combination delivered in virtual closet, official CYSL Cheat Sheet delivered
Week 12 (one month out) - Style & Makeup Consults #3 and your CYSL Celebration Soiree
3 Months & 6 Months Out - Style and Makeup Tune-Ups
The beauty and fashion industry may not reveal that they use a clear marketing strategy to entice professional women to buy fast-fashion and "revolutionary" new makeup products.
This can create pressure to keep spending, despite having a budget for nice clothing and quality makeup.
However, it's time to stop playing their game. You may be tired of emergency shopping and wearing the same things repeatedly. You want to confidently put your best image forward without the hassle of maintaining two separate wardrobes or fighting crowds.
Say goodbye to second-guessing your style and makeup, and hello to dressing confidently at work and outside of work!
Knowing how to use your appearance to show up confidently is something you can learn!
Create Your Signature Look is for ambitious, high-achieving professionals who know the value and power of their image. This program is for serious individuals who understand the influence that dressing for success and has on the moments that matter in life and career. You don’t want to waste time and money trying to figure out how to do this on your own. You want professionals to guide you and develop your own personal color palettes for clothing and makeup. You want professionals to recommend products and clothing that work for you, your career, your budget, and your lifestyle. You want to walk away with your own signature look and iconic style.
We know you are busy and have a demanding life. The last thing we want to create for you is more overwhelm. We’ve curated this program specifically with your life outside the program in mind. The time commitment we’ve calculated about five hours a week. Of course, this is your program. The more you practice and fine tune your signature look, the better you’ll retain the information. We recommend you spend more frequent and shorter periods of time learning and practicing throughout the program versus ‘cramming’ a lot of information into fewer and longer sessions.
We believe in doing more with less. We’ll build off of what you have and love, and use that as a springboard for the future. Sustainability and meaningful consumption are top of mind in all that we do. Don’t have a wardrobe bag or closet full of clothes that speak to you now and in the future? Rest easy. You’ll receive both a personalized capsule makeup bag and a capsule wardrobe shopping list based on your budget, which we’ll discuss during
the intake session.
We are sure you will love the transformation you will experience after completing this program. We offer a full refund within the first two weeks, if for any reason you start the program and aren’t satisfied.
Still not sure?
Let’s hop on a call.
We launch this program twice a year, once in the spring and again in the fall, sign up to receive an email next time we launch!
We can’t cut your hair, and neither can you. We DO have ideas about the hairstyle and hair color that best suit you. We include suggestions in the program, for you to share with your hair stylist.
Great news! You can sign up for one or the other.
Both Style-only and Makeup-only tracks are sold separately and enrollment is open year round.
Click here to schedule a quick call so we can talk about what works best for you.
Or read more and sign up for the tracks here.