The Psychology of Clothing and Makeup

Clothing and makeup play a significant role in our daily lives, influencing our mood, style, and confidence. In this blog, we will find out how to boost your style and makeup confidence with color. They can also have a profound impact on our mental health.

Appearance and Mental Health

Studies have shown that people who perceive themselves as attractive are more likely to be happy, confident, and successful. However, the pressure to conform to social norms can make it difficult for people to express their individuality through their clothing and makeup. This can lead to feelings of anxiety and depression.

People of color and marginalized communities in certain countries face even more challenges when it comes to clothing and makeup. It can be difficult to find foundation shades that match their skin tone, which can lead to feelings of frustration and inadequacy.

Inclusivity in the Fashion and Beauty Industries

In recent years, there has been a growing movement towards inclusivity in the fashion and beauty industries. Companies are taking steps to create more diverse product lines and marketing campaigns. This is important because it shows that companies are considering the psychological well-being of their consumers. This progress is especially vital in a world that often obsesses over appearance, as discussed in the blog post on “Body Acceptance in a Society Obsessed with Appearance.“

Enclothed Cognition

Enclothed cognition is the psychological effect that clothing has on our thoughts, feelings, and behaviors. It can have a profound impact on our physical appearance, our confidence, and our overall well-being.

Clothing can be a powerful tool for self-expression, allowing us to communicate our individuality, values, and personality to the world. It can also be a powerful confidence booster, helping us to feel more confident and assertive in different situations.

For example, studies have shown that people who wear clothes that are associated with power are more likely to negotiate for higher salaries and to be perceived as leaders by others. People who wear clothes that are associated with intelligence are more likely to perform better on cognitive tasks. And people who wear clothes that are associated with creativity are more likely to come up with new and innovative ideas (Bohns/Norton, Journal of Consumer Research, 2013). For more on this, read the blog post “Achieving Career Success through Clothing and Makeup Choices that Embody Your Values“

Enclothed cognition is not just about how we look to others. It is also about how we feel about ourselves and how we behave. The clothes we wear can have a significant impact on our psychological state, and this can have a ripple effect on our overall well-being. 

The Intersection of Fashion, Makeup and Personal Style

Fashion, makeup, and personal style can be used to express our individuality, enhance our mood, and boost our confidence. However, it is important to develop a personal style that is authentic to you, rather than dressing for the perception of success of “the other.”

Another study, published in the journal Psychological Science, found that people who dress in a way that is consistent with their values are more likely to be happy and satisfied with their lives (Gervais/Vohs, 2009). This is because dressing in a way that is aligned with our values helps us to feel more authentic and true to ourselves. 

For more tips on building a wardrobe that truly reflects your authentic style, don’t forget to check out the blog post Tips from Tammy: Capsule Wardrobe It’s a great resource for simplifying your clothing choices while staying true to your unique style.

Not having your own authentic style can leave you feeling insecure, which can impact how you project confidence in a room. When you feel insecure about your appearance, you are more likely to focus on what others think of you, rather than being present and focusing on yourself. This can make it difficult to connect with others and to perform your best at work or in social situations.

How to Develop Your Own Authentic Style

It is important to develop a personal style that is authentic to you, rather than dressing for the perception of success for the “other.”

• Think about your values and what is important to you. What do you want to communicate about yourself through your clothing and makeup?
• Experiment with different styles and trends. Don’t be afraid to try new things and see what makes you feel good.
• Pay attention to how different clothes and makeup make you feel. What makes you feel confident and powerful?
• Don’t worry about what other people think. The most important thing is to dress in a way that makes you feel good about yourself.

Create Your Signature Look

Inside of Create Your Signature Look, we define your style and craft a wardrobe and makeup look that aligns with who you are and how you want to express yourself confidently.

Our goal is to help you develop a personal style that is authentic to you and that helps you to project confidence in all areas of your life. We work with you to identify your values, your goals, and your personal preferences. We then use this information to create a wardrobe and makeup look that is both stylish and flattering.

If you are ready to develop your own authentic style, we encourage you to contact us today. We would be happy to help you create a look that you love and that makes you feel confident and empowered.

The Psychology of Fashion, Makeup, and Personal Style

Fashion, makeup, and personal style can be powerful tools for self-expression, mood enhancement, and confidence building.

“You can enhance your mood — bring it up — by wearing that favorite thing. And it can also be a way of comforting yourself.” Tammy Parrish

Tammy Parrish is a professional image consultant, sustainable stylist and personal shopper. She believes in personal style as a powerful form of communication and self-expression. She is the founder of The Clothing Compass and co-founder of Create Your Signature Look. Her goal is to teach you how to #wearyourvalues and make more out of less in your closet.

The Role of Color in Enhancing Mood and Energy

Color psychology is the study of how colors affect our mood, emotions, and behavior. Different colors can have different effects on people, depending on their personal preferences and associations.

For example, vibrant and bright colors, such as red, orange, and yellow, are often associated with energy, excitement, and passion. 

Warm colors, such as red, orange, and yellow, are also known to promote feelings of warmth, comfort, and security. 

Cool colors, such as blue, green, and purple, are often associated with calmness, tranquility, and relaxation. 

Neutral colors, such as black, white, and beige, are often associated with simplicity, elegance, and sophistication. 

Primary colors are the foundation of all other colors: red, yellow, and blue. These colors are often associated with boldness, creativity, and fun. 

Bold colors, such as bright red, cobalt blue, and lime green, are often associated with confidence, power, and individuality.

Experiment with different colors to see how they make you feel. The most important thing is to choose colors that you love and that make you feel your best.

“Color is powerful. And when you know your colors, and you know when, where, and how to use those colors strategically, you now have a secret weapon at your fingertips.” — Natalie Setareh 

Natalie Setareh is an award winning makeup artist, author, and educator. She traded in doing makeup for teaching makeup. Her less-is-more approach and philosophy to makeup has disrupted the beauty industry

Makeup as a Tool for Mood Enhancement

Wearing makeup for mood enhancement can be a powerful form of self-expression and act of self-care. It can boost self-esteem and help highlight our unique features.

When it comes to makeup choices, consider the psychology of makeup and how different colors can evoke certain emotions. For example, using eyeshadow shades that complement your eye color can bring out their natural beauty and make you feel more confident. Read the blog post “Boost Your Makeup Confidence With An Eyeshadow Coloring Book” 

Applying a touch of makeup can create a refreshed and polished look that enhances your overall mood.

Remember that makeup products are tools that allow us to play with different looks and embrace our individuality. Enjoy the process of makeup application, explore new techniques, and have fun with your makeup choices to truly harness the mood-boosting effects of this art form.

Style as a Tool for Mood Enhancement

The world of fashion psychology is a fascinating realm where unique style and clothing choices can have a profound impact on our emotional well-being.

As we navigate different occasions, our clothing style becomes a powerful tool for self-expression and mood enhancement. From effortlessly stylish outfits that make us feel confident, to choosing colors that evoke positive emotions, every aspect of our personal taste can be harnessed to elevate our mood.

So dive in and explore the captivating world of fashion psychology, and let your wardrobe become a catalyst for your daily upliftment.

Conclusion

In a nutshell, our clothing, makeup, and personal style have a big impact on how we feel. Staying true to our own style is like a self-confidence booster. Colors, well, they can really change our mood – from bright and energetic to calm and cool. Makeup is like a little happiness tool, making us feel more confident. And our clothes, they’re like our own personal statement. So, remember to be yourself, have fun with colors, embrace makeup, and wear what makes you feel amazing. It’s all about boosting your mood and feeling your best!

About The Authors

We are Natalie Setareh and Tammy Parrish a professional makeup artist and stylist team committed to helping our clients Create Their Signature Look and find peace with their bodies.

We believe that everyone has a unique beauty and style, and we show our clients how to find their own personal style and feel confident in their own skin. We’re passionate about disrupting the stale ideas of the beauty and fashion industries, and show clients how to to pave their own way confidently. Part of our work is hosting real-life conversations and disrupting the outdated norms and ideas about style and beauty. If you’re interested in learning more about what working with a professional stylist and makeup artist looks like, schedule a short 15-minute call (we don’t bite!) to learn more about the Create Your Signature Look program.