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Achieving Career Success through Clothing and Makeup Choices that Embody Your Values

An image of a group of women wearing different professional attire, excitedly cheering with one hand up. On the right, a black translucent box with white text, "Achieving Career Success through Clothing and Makeup Choices that Embody Your Values"


Are you looking for the next step to achieving career success? In this post, we will discuss the importance of aligning your values with your career, and how your physical appearance, specifically your clothing and makeup choices, can play a role. We will also explore the social issues within the fashion and beauty industry, and how you can make conscious choices that align with your personal beliefs.

A photo of two women in trendy attire working together in a professional setting, showcasing a blend of style and professionalism.

Conscious Choices for a Positive and Fulfilling Life

The good news is that it is possible to achieve career success without compromising your values. By understanding your core values and how they relate to your physical appearance, you can make choices that align with what is important to you. Physical appearance is often seen as an important factor in career success. This is resented by some women who feel that paying attention to appearance means playing into the patriarchy. However, it is important to remember that there is no one right way to look. What matters most is that you feel confident and comfortable in your own skin. Industry standards can influence our clothing and makeup choices. 

However, it is important to be aware of the impact that these standards can have on our mental health and self-esteem. By choosing to support brands that promote diversity and inclusion, we can help to create a more positive and equitable industry. There are many good reasons to make conscious choices about your clothing and makeup. These choices can impact your physical and mental health, your career, and your overall well-being. Beauty standards can be harmful to our self-esteem and can lead to unrealistic expectations. By choosing to embrace your natural beauty, you can help to break down these harmful standards. We hope this post gives you some insights into how to align your values with your career and your physical appearance. By making conscious choices, you can create a more positive and fulfilling life for yourself.

Creating Your Signature Look

A photo of a woman sitting and putting on red lipstick while looking at herself in a mirror, with a rack of clothes in the background.

Your signature look is a reflection of your personal style, physical features, and personality. It is the way you choose to present yourself to the world, and it can be a powerful tool for self-expression and confidence.

We can help you create your signature look by working with you to understand your (image) goals, values and budget. Moreover, we will also consider your personal style and what you like and dislike to create a look that is authentic.

Personalized Image Consultation

We believe that everyone has the power to create a signature look that is uniquely their own. So, we are here to help you explore your options and find the look that is right for you.

Here are some specific ways we can help you create your signature look:

  • We will help you achieve your image goals. How do you want to feel? What do you want to communicate with your appearance? What does a professional look mean for you? Do you want to use your image to stand out or blend in? Do you want a more feminine look? A more edgy look? We will help you create a look that feels authentic.
  • We will help you define your personal style. What are your favorite colors? What kind of cuts and fabrics do you feel most comfortable in? Once we understand your preferences, we can start to narrow down your options.
  • We will consider your physical features. What are your favorite assets? What do you see as your challenges? We will help you choose clothing and makeup that work with, not against, you, and which highlight the features you like best.
  • We will work with your budget. We understand that everyone has a different budget. We will work with you to find options that fit your budget and your needs.

We believe that everyone deserves to feel confident and comfortable in their own skin. We are here to help you create a signature look that is uniquely your own and that makes you feel like the best version of yourself. We’ve even created a free masterclass to teach you the three steps to take to create your signature look.

A call to action to register for the free masterclass.

Understanding Your Core Values

A visual representation of a white puzzle with a single red puzzle piece labeled "value," symbolizing the importance of values in an one's life.

The importance of understanding core values in all aspects of life and how core values serve as guiding principles in decision-making.

Understanding your core values is essential in all aspects of life, even when it comes to your wardrobe. Getting dressed is something we do every day. By having a clear understanding of what is important to you, you can make informed choices about the clothes you buy and the brands you support. This is especially important in today’s fast-paced fashion industry, where many brands have questionable environmental and labor practices. By prioritizing your values, you can help to create a more sustainable and ethical fashion industry.

Natalie Setareh’s Transformation: From Military Core Values to Inclusive Makeup Artistry

In aligning our core values for career success, it is crucial to take a deeper look at our personal experiences and how our values influence our social interactions and first impressions. 

For example, Natalie Setareh is a former military officer. She underwent years of leadership and physical training. Part of this training was embodying the military core values. As a result she’s been able to expand and extend her approach to makeup through her new core values to her clients, to include inclusivity, kindness, and celebrating uniqueness. 

These values are not only reflected in her makeup application, but also in how she interacts with her clients. For example, she always takes the time to learn about their individual needs and preferences, and she never judges them for their appearance. This commitment to inclusivity has made her a sought-after makeup artist and educator for people of all backgrounds.

Two side-by-side images of Natalie Setareh, one portraying her in a military officer role and the other showcasing her as a makeup artist

Natalie’s story is a powerful reminder that our core values play a significant role in shaping our personal and professional lives. When we live in alignment with our values, we are more likely to be happy and fulfilled. We are also more likely to make a positive impact on the world around us.

If you are looking to create a more meaningful and fulfilling life, take some time to reflect on your core values. What are the things that are most important to you? 

Making Choices Aligned with Your Values

Once you have a clear understanding of your values, you can start to make choices that align with them. This may mean changing your career, your relationships, or even your lifestyle. But it is a journey that is well worth taking.

In today’s world, it is more important than ever to align our personal values with our fashion and makeup choices. When we do this, we are not only expressing ourselves authentically, but we are also making a statement about what we believe in.

The Benefits of Aligning Your Values with Your Fashion Choices 

A visual featuring three women elegantly dressed in professional attire, posing for the camera. One is holding a laptop, another is clutching a notepad, and the third is seated gracefully.

There are many benefits to aligning your values with your fashion choices. Here are a few: 

  • Greater confidence: When you feel good about the way you look, you feel more confident in yourself and your abilities. This can help you to focus on and succeed in your career, relationships, and other areas of your life.
  • A stronger sense of self: When you choose clothes that reflect your values, you are essentially saying to the world, “This is who I am.” This can help you to feel more grounded and secure in your identity.
  • A more sustainable and ethical wardrobe: When you choose clothes that are made from sustainable materials and produced ethically, you are making a difference for the planet and the people who make our clothes. This improves your impact on the world.

How to Align Your Values with Your Fashion Choices

Image of a luxurious wardrobe

There are a few things you can do to align your values with your fashion choices:

  • Consider the materials used in the clothing. Are they sustainable and ethical?
  • Think about the working conditions of the people who made the clothes. Were they paid a living wage? Are they treated fairly?
  • Pay attention to the brand’s values. Do they align with your own?
  • Choose clothes that make you feel good. When you feel good in what you’re wearing, you’ll project confidence and authenticity.

Here are a few resources that can help in researching ethical brands:

1. Fashion Revolution

Fashion Revolution is the world’s larget global fashion activism movement working towards a global fashion industry that conserves and restores the environment and values people over growth and profit. Their annual Fashion Transparency Index ranks brands based on their transparency.

2. Good On You

This app and website rate brands based on their environmental impact, labor conditions, and animal welfare. You search for items based on the criteria that are most important to you. Their robust blog curates top picks as well as educates on different aspects of ethical fashion.

3. Remake

Remake is a global advocacy organization fighting for fair pay and climate justice within the clothing industry. Their website provides resources and guides for conscious consumerism, including their annual Fashion Accountability Report. This report assesses 58 of the world’s largest companies across fast fashion, luxury and big box retail and offers sustainable alternatives.

The Importance of Consciously Selecting Brands and Products that Align with Your Values

Image of a diverse group of people lying on the ground in a circle and smiling.

In addition to aligning our personal values with our fashion choices, it is also important to consciously select brands and products that align with our values. This means seeking out brands that have a strong commitment to sustainability, ethics, and inclusivity.

The Challenges of Staying True to Your Values in an Overwhelming Marketplace

In today’s fast-paced, non-transparent and overwhelming marketplace, it can be challenging to stay true to your values. However, it is important to remember that our choices matter. When we make conscious decisions about the brands and products we support, we are voting with our wallets and sending a message about what we believe in.

How to Align Values Such as Inclusivity, Accessibility, and Kindness with Clothing and Makeup Choices

One way to align our values with our clothing and makeup choices is to purchase brands that cater to a diverse range of body shapes and to the needs of women of color. For instance this means seeking out brands that prioritize inclusive sizing and offer a wide range of foundation shades to cater to different skin tones.

A visual featuring three women wearing casual attire, displaying smiles, and striking poses for the camera.

Diversity Beyond Products: Advocating for Inclusivity in Leadership

We can also align our values with our clothing and makeup choices by supporting brands that actively promote diversity not only in their campaigns and product offerings, but also in their boardrooms. Are companies owned by women of color and do they include women of color in their boards and top management? Or do they claim to have an inclusive workforce while only hiring/promoting people of color for entry level and middle management positions? Researching this information takes time, but thankfully there are resources, including those listed above, that make the process easier. By consciously selecting clothing and makeup that align with our values, we can use our purchasing power to support a more inclusive and equitable industry.

If all of this resonates with you but you don’t know where to begin or don’t have the time, consider learning more about Create Your Signature Look and the many programs and resources we offer 

Working 1:1 with us can help you to quickly and easily align your clothing and makeup choices with your values. Not only will we be able to help you to identify your personal style, find clothes that you feel confident in, and choose brands that align with your values, you’ll also learn create a skincare routine and makeup look that is both flattering and authentic to you.

Natalie Setareh’s Values

“As a makeup artist, my core values are inclusivity, accessibility, kindness, and celebrating the uniqueness of each face I work with”- Natalie Setareh

A quote by Natalie Setareh-makeup artist.

Plus, working with us will save you time and money. You’ll get a capsule wardrobe that is versatile and easy to mix and match, so you don’t have to spend a lot of time shopping, as well as find skincare and makeup products that are formulated for and complement your skin type, budget, and values.

If you are serious about aligning your clothing and makeup choices with your values, we encourage you to consider signing up to learn more about Create Your Signature Look or scheduling a call to see if this is a good option for you. 

Navigating Value Conflicts in Wardrobe and Makeup

The fashion and beauty industries can have a big negative impact on the environment and worker conditions. Consumers are increasingly concerned about these impacts, and they want to make choices that align with their values.

Some of the negative impacts of the fashion and beauty industries:

  • Environmental impact: Together the apparel and footwear industries generated between 5 and 10% of global pollution impacts in 2016. The fashion industry is responsible for a significant amount of greenhouse gas emissions, water pollution, and waste.
  • Worker exploitation: Many workers in the fashion and beauty industries are exploited, working long hours in poor conditions for low pay, with inadequate benefits. They may also be exposed to hazardous chemicals.

“How can we call ourselves feminists if we are buying clothing that is made by women who are not paid a living wage?” – Tammy Parrish

Quote by Tammy Parrish, image consultant.
  • Animal cruelty: Many beauty products are tested on animals, which can cause pain and suffering.

The Dilemma of Value Conflicts in Fashion

Most fashion brands prioritize profits over sustainability, inclusivity, and fair labor practices. Thankfully there is a growing movement towards more ethical fashion choices.

An image showcasing shopping bags and tags, accompanied by a sign that reads "Say No To Fast Fashion."

Some examples of how fashion brands have prioritized profits over sustainability, inclusivity, and fair labor practices in the past decade:

  • Fast fashion: Fast fashion is a business model that relies on producing cheap, trendy clothes at a rapid pace. This model is unsustainable, leading to overproduction, waste, pollution and inhumane working conditions.
  • Use of sweatshops: Sweatshops are factories where workers are paid low wages and work long hours in poor conditions. Many fashion brands have been accused of using sweatshops to produce their clothes.
  • Use of child labor: Child labor is the employment of children under the age of 18. It is illegal in many countries, but it is still a problem in the fashion industry.
  • Use of hazardous chemicals: Many fashion brands use hazardous chemicals in the production of their clothes. These chemicals can pollute the environment and harm workers’ health.

However, there is a growing movement towards more ethical fashion choices. This movement is being driven by consumers who are demanding more sustainable, inclusive, and fair fashion. Good on You ranks brands according to how they treat people, planet and animals. 

The Importance of Making Conscious Choices in Beauty

Image of a woman with makeup on her face

It’s also important to make conscious choices about the beauty products we use. We can support brands that are inclusive and accessible, and that use sustainable practices.

Here are some ways to make more sustainable and ethical choices in beauty:

  • Choose cruelty-free and vegan products. This means that the products have not been tested on animals and do not contain any animal products. There are many cruelty-free and vegan beauty brands available, so it is easy to find products that align with your values. Learn more about sustainable beauty at Natalie Setareh’s blog post

An image of beauty products arranged in a circular pattern, with a "Cruelty-Free" sign positioned at the center.

  • Choose products made with natural ingredients. Natural ingredients are less harmful to the environment and your health than synthetic ingredients. Look for products that are made with organic, plant-based ingredients whenever possible.
  • Choose products that are packaged in recyclable materials. This helps to reduce the amount of waste that ends up in landfills. Look for products that are packaged in glass, metal, or cardboard, and avoid products that are packaged in plastic.
  • Support brands that are transparent about their ingredients and practices. This means that the brands are willing to share information about where their ingredients come from and how their products are made. This can help you to make more informed choices about the products you buy.
  • Make small changes: Even small changes can make a big difference. For example, you can try to buy fewer beauty products, reuse your beauty products whenever possible, and recycle your beauty product packaging.

How to Make Sustainable and Value-Aligned Choices

A picture of a hanging garment with a tag that proudly states, "Made By 100% Recycled Materials," highlighting the focus on sustainable fashion.

Here are some tips for making sustainable and value-aligned choices in fashion and beauty:

  • Do your research: Learn about the brands you’re considering and their environmental and social impact.
  • Choose brands that align with your values: Look for brands that are committed to sustainability, inclusivity, and fair labor practices.
  • Support sustainable initiatives: Spend your hard-earned money on business and companies that are working to make the fashion and beauty industries more sustainable.
  • Reduce your consumption: Buy less, buy better

Taking Action

Even small changes can make a big difference. By making conscious choices about the clothes and makeup we use, we can help to create a more sustainable and ethical fashion and beauty industry.

Here are some specific actions you can take:

A picture of hangers arranged in a random pattern, with a sign in the middle saying "Buy Less, Buy Better."

  • Support brands with transparent supply chains: Brands that are transparent about their supply chains are more likely to be accountable for their environmental and social impact.
  • Choose sustainable materials: Look for clothes and makeup made from recycled materials, organic cotton, or other sustainable fabrics.
  • Buy secondhand: Buying secondhand clothes and makeup is a great way to reduce your environmental impact and save money.
  • Donate or recycle your old clothes and makeup: Donating or recycling your old clothes and makeup can help to keep them out of landfills.

By taking these actions, we can all make a difference in creating a more sustainable and ethical fashion and beauty industry.

Sign up to learn more about our Create Your Signature Look program if you’re interested in building an ethical and sustainable wardrobe and makeup routine.


We hope this blog post has helped you understand the importance of aligning your core values with your career and personal life, including your fashion and beauty choices. We also hope you learned that it is important to be a conscious consumer and make choices that reflect your values, even if it means navigating value conflicts in your wardrobe and makeup.

Here are some specific steps you can take to align your values with your fashion and beauty choices:

  • Reflect on your core values. What is important to you? What do you stand for? Once you know your values, you can start to look for brands and products that align with them.
  • Educate yourself about sustainable fashion and beauty brands. There are many resources available to help you learn about sustainable fashion and beauty brands. Do some research to find brands that share your values.
  • Make small changes. Don’t feel like you have to overhaul your entire wardrobe or beauty routine overnight. Start by making small changes, such as buying less, buying secondhand clothes, using cruelty-free beauty products, or supporting brands that promote diversity and inclusion.
  • Be patient. It takes time to build a sustainable wardrobe and beauty routine. Don’t get discouraged if you don’t see results immediately. Keep making small changes and you will eventually reach your goals.

Remember, it is not about being perfect. It is about making choices that align with your values and making a positive impact on the planet, other people, and your mental health. So, start today and make a difference!

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